Having an effective company website is critical and a fundamental part of your Marketing and Business strategy. In a fierce market, you should be present on various online platforms to target your potential customers and satisfy their needs. According to the latest statistics, 6 out of 10 customers expect brands to have content online about their products/services. In an age marked by digital revolution, prospects want to make research and compare between different items before buying. If you operate a business which hasn’t taken that step yet, we provide you with 8 reasons to do it as soon as possible.
There are differing numbers but between a third and a fourth of Small Businesses do not have a website and of that number, many are not effective. Effectivity can ultimately be defined as the ability to convince the consumer of your message either in contacting your firm or buying your product.
A few key benefits
Professionalism
This is a key benefit; the ability to make your Business as competent and professional as IBM. It is difficult to be taken seriously without an effective website or emails that end in .gmail.com etc.
Always Available
Every minute of every day, you can be selling or disseminating your message or answering queries. Providing your website has impressive uptime, your customers could be accessing your website at any time.
Provide Information
Provide information without hiring expensive personnel to give direction, prices, opening hours etc or provide videos and diagrams.
Credibility
Having a good quality, easy-to-use website makes customers feel comfortable using your services. They will assume they can expect the same positive experience in all areas of your business and adds to your credibility.
Having an effective business website should be a fundamental part of your Branding and Sales & Marketing strategies. An effective online presence is cheaper than a Bricks and Mortar operation but can also drive customers to your Bricks and Mortar operations.
Looking for a new website? We would be delighted to plan the website based on your needs, implement it and ensure that it stays valid, relevant and effective.